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Robert Long


The Lexicon of Safety Gibberish

April 2, 2026 by Prof. Robert Long 4 Comments

The Lexicon of Safety Gibberish Gibberish or gobbledygook refers to speech that is nonsensical. Gibberish often takes the form of unrecognisable sounds and noise that when defined don’t make sense. Even the most cursory glance at research on ‘framing’ and ‘priming’ of language (eg. Fairhurst, The … [Read more...] about The Lexicon of Safety Gibberish

Filed Under: Robert Long, Social Psychology of Risk, Zero Harm Tagged With: safety culture, safety Gibberish, Zero Harm

The Safety World-view and the Worldview of Safety

April 2, 2026 by Prof. Robert Long Leave a Comment

Does Safety have a view of the world? Of course, it is evident in all it says and does, designs and worships. It is no different than culture. It is nonsense to propose that safety has no culture! Its characteristics can be observed in the many semiotics, myths, models, beliefs, rituals, memes and … [Read more...] about The Safety World-view and the Worldview of Safety

Filed Under: Robert Long Tagged With: disorder, order, world view, worldview

Is There a Philosophy of Risk and Safety?

April 2, 2026 by Prof. Robert Long Leave a Comment

The brief answer is, yes. It doesn’t matter what you consider, whether it be about work, hobbies, activity, family, safety or living/being, there is no such thing as a non-philosophy. It is impossible NOT to have a philosophical position on something. For example, even atheism is a belief system … [Read more...] about Is There a Philosophy of Risk and Safety?

Filed Under: Robert Long Tagged With: risk philosophy, safety philosophy

Trauma and Investigations

April 1, 2026 by Prof. Robert Long Leave a Comment

In our latest book SEEK Investigations, A Semiotic Method for free download, we analyse common gaps in the 22 most common investigation methods on the market. Whilst there are many glaring omissions in these popular methods (examined in our book), none tackle the challenge of trauma-awareness and … [Read more...] about Trauma and Investigations

Filed Under: Investigation, Robert Long Tagged With: trauma

Safety Evangelism and Marketing Safety

April 1, 2026 by Prof. Robert Long Leave a Comment

One of the sad spin offs from believing one is Safety and identifying as Safety is, how much it alienates people from safety. I was reading a post yesterday that sprouted some of the favourite memes/myths Safety believes and, it was good to see an experienced safety person respond by stating that … [Read more...] about Safety Evangelism and Marketing Safety

Filed Under: Robert Long Tagged With: Critical Discourse Analysis, evangelist

The Psychosis of Identifying as Safety

March 31, 2026 by Prof. Robert Long 1 Comment

One of the psychoses of Safety is the identification as Safety. This occurs when people attribute offense to any criticism of Safety. What this does, is generate uniform compliance and any criticism of Safety must be deemed ‘an attack’ on Safety. No-one is safety. Any personal identification as a … [Read more...] about The Psychosis of Identifying as Safety

Filed Under: Mental health, Robert Long Tagged With: criticism, i am safety

The Myth of Objectivity in Investigations

March 31, 2026 by Prof. Robert Long Leave a Comment

Objective thinking is therefore aware only of itself and is therefore no communication. - Kierkegaard Concluding Unscientific Postscript VII 58. Kierkegaard tears to shreds the myth of objectivity and demonstrates that such a belief leads to dehumanising behaviour. The myth of objectivity becomes … [Read more...] about The Myth of Objectivity in Investigations

Filed Under: Ethics, Investigation, Robert Long Tagged With: objectivity

Let’s Start With Philosophy to Better Understand Risk – Free Workshops

March 30, 2026 by Prof. Robert Long Leave a Comment

Just because Philosophy is a wicked problem doesn’t mean it has no value. Indeed, engaging in studies in Philosophy helps sharpen critical thinking and self-understanding. Similarly, just because some problems are un-fixable doesn’t mean they can’t be ‘tackled’. However, if one is a beginner, … [Read more...] about Let’s Start With Philosophy to Better Understand Risk – Free Workshops

Filed Under: Ethics, Robert Long Tagged With: safety philosophy

Risk as a ‘Leap of Faith’

March 30, 2026 by Prof. Robert Long 1 Comment

Many have read the term “embracing risk” on this blog or seen the “leap of faith” cover on the series of books by Dr Rob Long (see them here) and completely misconstrued the meaning – thinking it implies being fatalistic, reckless or foolhardy. Not so, as Dr Long explains: Risk as a ‘Leap of … [Read more...] about Risk as a ‘Leap of Faith’

Filed Under: Risk Aversion, Robert Long, Social Psychology of Risk Tagged With: fallibility, leap of faith, satisficing

Selling Belief, Safety and Cognitive Dissonance

March 30, 2026 by Prof. Robert Long Leave a Comment

The best studies of selling belief concern cults like Jonestown and work associated with Festinger (When Prophecy Fails (1955). There are many studies of how to sell beliefs, reap the rewards, con people and ‘follow the money’. We discussed some of these case studies in Real Risk, Human Discernment … [Read more...] about Selling Belief, Safety and Cognitive Dissonance

Filed Under: Robert Long Tagged With: belief, cognitive dissonance

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