The Branded ‘x’ Walk in Safety
I found it interesting yesterday where I saw someone refer to them doing a ‘HOP walk’. I asked what…
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Slogans and Principles, It’s just Semantics Right?
The dismissive phrase, ‘it’s just semantics’ is a classic unintelligible retort, when language and words don’t matter. Whenever, I’m…
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Context Does NOT Drive Behaviour, Another False HOP Slogan
There’s nothing quite like the power of seduction by slogan. We see this over and over as the lemmings…
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Safety, The Pathway to Surveillance Culture
In today’s world, if you want to justify anything invoke the word ‘safety’. When you invoke the word ‘safety’:…
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Oh My God, It’s Safety
Sometimes you get those moments in safety when you think you have seen it all and then comes a…
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The Psychology of Conversion and the Nature of Belief
As part of our studies on safety beliefs we explore the psychology of conversion. One of the best ways…
