• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Safety Risk .net

Humanising Safety and Embracing Real Risk

  • Home
    • About
      • Privacy Policy
      • Contact
  • FREE RESOURCES
    • FREE SAFETY eBOOKS
    • FREE DOWNLOADS
    • TOP 50
    • FREE RISK ASSESSMENT FORMS
    • Find a Safety Consultant
    • Free Safety Program Documents
    • Psychology Of Safety
    • Safety Ideas That Work
    • HEALTH and SAFETY MANUALS
    • FREE SAFE WORK METHOD STATEMENT RESOURCES
    • Whats New In Safety
    • FUN SAFETY STUFF
    • Health and Safety Training
    • SAFETY COURSES
    • Safety Training Needs Analysis and Matrix
    • Top 20 Safety Books
    • This Toaster Is Hot
    • Free Covid-19 Toolbox Talks
    • Download Page – Please Be Patient With Larger Files…….
    • SAFETY IMAGES, Photos, Unsafe Pictures and Funny Fails
    • How to Calculate TRIFR, LTIFR and Other Health and Safety Indicators
    • Download Safety Moments from Human Resources Secretariat
  • PSYCHOLOGY OF SAFETY & RISK
    • Safety Psychology Terminology
    • Some Basics on Social Psychology & Risk
    • Understanding The Social Psychology of Risk – Prof Karl E. Weick
    • The Psychology of Leadership in Risk
    • Conducting a Psychology and Culture Safety Walk
    • The Psychology of Conversion – 20 Tips to get Started
    • Understanding The Social Psychology of Risk And Safety
    • Psychology and safety
    • The Psychology of Safety
    • Hot Toaster
    • TALKING RISK VIDEOS
    • WHAT IS SAFETY
    • THE HOT TOASTER
    • THE ZERO HARM DEBATE
    • SEMIOTICS
    • LEADERSHIP
  • Covid-19
    • COVID-19 (Coronavirus, Omicron) Health and Safety Slogans and Quotes for the Workplace
    • Covid-19 Returning to Work Inductions, Transitioning, Safety Start Up and Re Entry Plans
    • Covid-19 Work from Home Safety Checklists and Risk Assessments
    • The Hierarchy of Control and Covid-19
    • Why Safety Loves Covid-19
    • Covid-19, Cricket and Lessons in Safety
    • The Covid-19 Lesson
    • Safety has this Covid-19 thing sorted
    • The Heart of Wisdom at Covid Time
    • How’s the Hot Desking Going Covid?
    • The Semiotics of COVID-19 and the Social Amplification of Risk
    • Working From Home Health and Safety Tips – Covid-19
    • Covid-19 and the Hierarchy of Control
  • Dr Rob Long Posts
    • Learning Styles Matter
    • There is no HIERARCHY of Controls
    • Scaffolding, Readiness and ZPD in Learning
    • What Can Safety Learn From Playschool?
    • Presentation Tips for Safety People
    • Dialogue Do’s and Don’ts
    • It’s Only a Symbol
    • Ten Cautions About Safety Checklists
    • Zero is Unethical
    • First Report on Zero Survey
    • There is No Objectivity, Deal With it!
  • Quotes & Slogans
    • Researchers Reveal the Top 10 Most Effective Safety Slogans Of All Time
    • When Slogans Don’t Work
    • 77 OF THE MOST CLASSIC, FAMOUS and INFAMOUS SAFETY QUOTES
    • 500 BEST and WORST WORKPLACE HEALTH and SAFETY SLOGANS 2021
    • 167 CATCHY and FUNNY SAFETY SLOGANS FOR THE WORKPLACE
    • COVID-19 (Coronavirus, Omicron) Health and Safety Slogans and Quotes for the Workplace
    • Safety Acronyms
    • You know Where You Can Stick Your Safety Slogans
    • Sayings, Slogans, Aphorisms and the Discourse of Simple
    • Spanish Safety Slogans – Consignas de seguridad
    • Safety Slogans List
    • Road Safety Slogans
    • How to write your own safety slogans
    • Why Are Safety Slogans Important
    • Safety Slogans Don’t Save Lives
    • 40 Free Safety Slogans For the Workplace
    • Safety Slogans for Work
You are here: Home / Robert Long / Coronavirus and the Dunny Paper Effect

Coronavirus and the Dunny Paper Effect

March 5, 2020 by Dr Rob Long 7 Comments

toilet paper coronavirusThe recent run on toilet paper by Australians in fear and panic of the coronavirus serves as a wonderful semiotic for understanding human decision making. We could call this the ‘Dunny paper Effect’. You can see here shoppers rushing for toilet paper stocks in Woolworths: https://7news.com.au/lifestyle/health-wellbeing/woolworths-shoppers-in-stampede-for-toilet-paper-as-pack-on-gumtree-for-1000-c-728696

There are hundreds and hundreds of ‘effects’ and cognitive biases (https://www.teachthought.com/critical-thinking/the-cognitive-bias-codex-a-visual-of-180-cognitive-biases/) that all humans enact without ‘thinking’. This is the nature of the individual and collective unconscious, things not studied anywhere in the safety world, certainly not in the AIHS BoK or in any WHS curriculum (https://safetyrisk.net/isnt-it-time-we-reformed-the-whs-curriculum/). All semiotics work in and on the collective unconscious.

The Dunny Paper Effect is wonderful symbolic evidence of how people collectively and unconsciously enact beliefs irrationally. There’s nothing like collective anxiety and stress to drive decision making but in the safety STEM-only world such decision making can only be named as ‘stupid’. If you want to understand the nature of social psychological influences on the collective unconscious you might like to look here: https://safetyrisk.net/understanding-the-social-psychology-of-risk-and-safety/

When it comes to collective anxiety and fear there’s not a whole lot of logical sensemaking going on and we can learn from this because it helps explain many of the situations Safety gets concerned about and can’t explain. So what can we learn from this Dunny Paper Effect?

  1. The unconscious fear of death (https://www.booktopia.com.au/denial-of-death-ernest-becker/book/9780684832401.html?gclid=EAIaIQobChMI_f-VsNmB6AIVF6mWCh2pQg70EAAYASAAEgLA-PD_BwE) and related anxiety is a critical driver of decision making. A shame our regulators in the quest for zero (https://www.worksafe.qld.gov.au/construction/articles/zero-harm-at-work-leadership-program) don’t realize that most of their strategies on ‘blitzes’ (https://www.safework.nsw.gov.au/news/safework-media-releases/construction-industry-safety-blitz-underway and fear driven approaches (https://www.worksafe.vic.gov.au/news/2019-03/safety-inspectors-blitz-construction-sites-both-sides-border) to safety don’t work. Such approaches under the pressure of social influences reap the reward of their opposite.
  2. Symbolic things like toilet paper, sanitizer and baked beans serve to give people psychological ‘control’ which is the greatest motivator of human decision making (see Higgins, Beyond Pleasure and Pain – https://www.researchgate.net/publication/13814859_Beyond_Pleasure_and_Pain). Behaviourist theory doesn’t come close to explaining why people do what they do (Deci , https://www.amazon.com/Why-We-What-Understanding-Self-Motivation/dp/0140255265  ) yet Safety remains in love with BBS under the ideological influence of zero and the section of measurement. Humans are NOT about the sum of inputs and outputs and the semiotics of symbols of control give people comfort in the face of death (https://www.researchgate.net/publication/299803225_Cultural_Semiotics_of_Visual_Signs_of_Gravestones_Comb_on_the_gravestones_of_Takhte_Fulad_cemetery ). In the face of the fear of death people find great comfort knowing they have 200 rolls of toilet paper in the pantry. Safety would do well to study the power of semiotics and how symbols serve to direct culture. Of course, if you define culture as behaviours then you won’t learn much.
  3. The anxiety for control of hygiene symbolized by toilet paper and hand sanitizer also tells us much about the naïve power of the media, especially social media. In this age of remarkable disinformation (see Kakutani The Death of Truth or Nichols The Death of Expertise) by vested interests (usually those with the most capital such as Rupert Murdoch), we see such a lack of discernment of risk. When it comes to Real Risk (https://www.humandymensions.com/product/real-risk/) in the face of safety, there’s not a whole lot of critical thinking going on. Indeed, in the WHS curriculum and AIHS BoK there is again precious focus on critical thinking. Of all the testimonies we get at the Centre for Leadership and Learning in Risk this is the most common response, that safety people are not taught how to thinking critically but rather the culture of conformity works the opposite. Why need to think when a checklist will do! If there was ever a skill needed in safety its that of discernment.
  4. There’s a factor in this run on toilet paper that also has to do with bodily functions. I think Freud was right about the actions of human orifices and the development of fixations (https://psychology.jrank.org/pages/248/Fixation.html). When we a taught to fear risk and love compliance, there are many symbolic things we run to in search of comfort. This also explains why WHS preoccupies itself with many meaningless processes in risk assessment that actually don’t manager risk but serve to help people think risk is being managed. A classic ineffective tool like the coloured risk matrix serves as nothing more than a psychological desensitization agent against risk.
  5. The funny thing is when we were kids, and when newspaper was quite hard, we had to use newspaper to wipe our bums out in the back ‘dunny’ (for OS people a drop pit toilet – https://www.writerscentre.com.au/blog/qa-why-is-it-called-a-dunny/ ), not the most sanitary options and yet we were resilient because of it.
  6. Of course, when you go to the supermarket the empty shelves serve as a powerful semiotic that everyone else is thinking in the same collective unconscious. Then the cyclic amplification process takes place as the media become preoccupied with the story. It’s hard to invoke calm when the risk is amplified. There is nothing more powerful than a visual semiotic for groupthink (https://www.investopedia.com/terms/g/groupthink.asp). And when we know the zero harm regulator (https://www.worksafe.qld.gov.au/construction/articles/zero-harm-at-work-leadership-program) and zero harm manager (https://au.indeed.com/Zero-Harm-Safety-Manager-jobs) is on our tail, we know we are in the shit. There’s nothing quite like intolerance and the search for the infallible person to spark fear and groupthink. The ideology of zero is a powerful driver of irrational pressure, counting and insane metrics as if injury rates are a measure of safety.
  7. There is no shortage of toilet paper in Australia, shelves will be full in no time. Even in the event that one had to self-quarantine for 2 weeks, there are many alternatives to toilet paper that will do the job. So much evidence for the fact that people in the movement of the collective unconscious don’t ‘think’. Now in some places the price of toilet paper has risen and sparked a new focus in crime (https://www.bbc.com/news/world-asia-china-51527043). Again, just more evidence of the collective unconscious at work.
  8. The Dunny Paper Effect demonstrates also how risk is easily amplified (https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1539-6924.1988.tb01168.x). The many factors that amplify risk (https://cllr.com.au/product/the-social-amplification-of-risk-unit-8-overseas-online/) should be known by all safety people.

If you are interested in learning about semiotics and how risk is amplified we are running workshops on An Introduction to Semiotics on 20,21 April in Canberra

https://cllr.com.au/product/semoiotics-and-the-social-psychology-of-risk-unit-3/

and

The Social Amplification of Risk on 22, 23 April in Canberra

https://cllr.com.au/product/social-amplification-risk-unit-8/

One can learn how to use tools that de-amplify risk and semiotics that communicate to the unconscious as part of these workshops.

contact rob@cllr.com.au for more details

  • Bio
  • Latest Posts
  • More about Rob
Dr Rob Long

Dr Rob Long

Expert in Social Psychology, Principal & Trainer at Human Dymensions
Dr Rob Long

Latest posts by Dr Rob Long (see all)

  • Culture Silences in Safety – Linguistics - May 26, 2022
  • Culture Silences in Safety – Embodiment - May 26, 2022
  • Culture Silences in Safety – Holism - May 23, 2022
  • Culture Silences in Safety The Collective Unconscious - May 21, 2022
  • Culture Silences in Safety Artefacts - May 20, 2022
Dr Rob Long
PhD., MEd., MOH., BEd., BTh., Dip T., Dip Min., Cert IV TAA, MRMIA Rob is the founder of Human Dymensions and has extensive experience, qualifications and expertise across a range of sectors including government, education, corporate, industry and community sectors over 30 years. Rob has worked at all levels of the education and training sector including serving on various post graduate executive, post graduate supervision, post graduate course design and implementation programs.

Please share our posts

  • Click to print (Opens in new window)
  • Click to email this to a friend (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)

Related

Filed Under: Robert Long, Social Psychology of Risk, STEM Tagged With: anxiety, collective unconscious, coronavirus, fear, social amplification, toilet paper

Reader Interactions

Comments

  1. bernardcorden says

    March 20, 2020 at 7:11 AM

    An interesting article from Jonathan Cook on Counterpunch:

    https://www.counterpunch.org/2020/03/19/a-lesson-coronavirus-is-about-to-teach-the-world/

    Reply
  2. bernardcorden says

    March 19, 2020 at 2:52 PM

    A sinister trajectory of this pandemic is Schumpeter’s Gale or creative destruction. This concept was initially described by Werner Sombart just before the First World War and rekindled by Joseph Schumpeter at the start of the Second World War, which aligned with the Austrian School of economics and Friedrich Hayek’s ideology. This is described in his infamous book entitled The Road to Serfdom and several acolytes included Margaret Thatcher, Ronald Reagan, Tony Abbott, and Bronwyn Bishop and it is even more right wing than the Friedman doctrine.

    “The great masses of the people will more easily fall victims to a big lie than to a small one.” – Adolf Hitler

    Reply
  3. Cipriano Corva, Retired Occupational Safety & Health consultant; auditor; trainer; educator. says

    March 16, 2020 at 3:20 PM

    Hi Rob and All, The CORONAVIRUS (COVID-19) is a very serious matter World wide; and not to be laughed about. I thought you might be interested in the truth about Coronavirus (COVID-19) and the challenges it presents to our Governments and Populations; now and into the future. Alanna Shaikh is a highly educated Health Specialist with broad experience in Viruses and the Health risks they present to Humans in our World.
    Please feel free to pass this on to families and friends so that they can understand the ways to prevent/reduce their risk to CORONAVIRUS.
    Best regards to Health & Safety. Cipriano

    Copy & paste this on Web LINK: https://www.ted.com/talks/alanna_shaikh_coronavirus_is_our_future

    Reply
    • Rob Long says

      March 19, 2020 at 8:07 AM

      Cipriano, this blog is all about being serious about COVID-19, there is no satire or comedy in this piece. The very serious problem of community panic, hyper-disinformation and the amplification of risk is the purpose of this blog. If you read the blog carefully it seeks to explain why people panic in times of crisis and how a range of social psychological affects are in play. The Dunny Paper Effect is actually symbolically symptomatic of many of the problems we are facing as by-products of the pandemic.

      Reply
  4. John says

    March 5, 2020 at 8:41 PM

    I am currently being challenged with regard to my performance because of my belief in some of the points raised in this article. I am clearly not paid to think outside the box.

    Reply
  5. Admin says

    March 5, 2020 at 5:18 PM

    Gigerenzer would be having a good old chuckle about this one!

    Reply
    • Rob Long says

      March 5, 2020 at 7:13 PM

      The strange thing is that from SPoR this all makes sense. Moreso, the humour about it online demonstrates a great deal of confirmation bias.

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Search and Discover More on this Site

Visit Count – Started Jan 2015

  • 24,030,195 Visitors

Never miss a post - Subscribe via Email

Enter your email address and join other discerning risk and safety people who receive notifications of new posts by email

Join 7,427 other subscribers

NEW! Free Download

How we pay for the high cost of running of this site – try it for free on your site

Please take our 2 minute zero survey

Recent Comments

  • Matt Thorne on SOCIAL PSYCHOLOGY OF RISK – INTRODUCTION WORKSHOP
  • Matt Thorne on SOCIAL PSYCHOLOGY OF RISK – INTRODUCTION WORKSHOP
  • Rob Long on Culture Silences in Safety – Embodiment
  • Rob Long on SOCIAL PSYCHOLOGY OF RISK – INTRODUCTION WORKSHOP
  • Brian Darlington on SOCIAL PSYCHOLOGY OF RISK – INTRODUCTION WORKSHOP
  • Wynand on Culture Silences in Safety – Embodiment
  • Lynn Getzinger on Free Online Safety Training Courses
  • Rob Long on How to Give an Unforgettable Safety Presentation
  • Ndilimeke Shiwayu on How to Give an Unforgettable Safety Presentation
  • Mark Wayne Arboso on 500 BEST and WORST WORKPLACE HEALTH and SAFETY SLOGANS 2021

FREE eBOOK DOWNLOADS

Recent Posts

  • SOCIAL PSYCHOLOGY OF RISK – INTRODUCTION WORKSHOP
  • Culture Silences in Safety – Linguistics
  • Culture Silences in Safety – Embodiment
  • Culture Silences in Safety – Holism
  • Culture Silences in Safety The Collective Unconscious
  • Culture Silences in Safety Artefacts
  • Culture Silences in Safety Symbolism
  • Culture Silences in Safety Mythology
  • The Safety Trifecta and Nothing Changes
  • Sleep Dysfunction, Dreaming and Safety

What is Psychological Safety at Work?

Footer

Subscribe to Blog via Email

Enter your email address and join other discerning risk and safety people who receive notifications of new posts by email

Join 7,427 other subscribers

AUTHORS

  • Alan Quilley
    • Heinrich–Industrial Accident Prevention
    • The Problem With ZERO Goals and Results
  • Bernard Corden
    • After the goldrush
    • The Internationale
  • Bill Sims
    • Employee Engagement: Chocolate, Vanilla, or Strawberry?
    • Injury Hiding-How do you stop it?
  • Craig Clancy
    • Task Based vs Activity Based Safe Work Method Statements
    • Safety And Tender Submissions
  • Daniel Kirk
    • It’s easy being wise after the event.
    • A Positive Safety Story
  • Dave Whitefield
    • Safety is about…
    • Safety and Compliance
  • Dennis Millard
    • Are You Risk Intelligent?
    • Honey they get me! They get me at work!
  • Drewie
    • Downturn Doin’ Your Head In? Let’s Chat….
    • How was your break?
  • Gabrielle Carlton
    • All Care and No Care!
    • You Are Not Alone!
  • George Robotham
    • How to Give an Unforgettable Safety Presentation
    • How To Write a Safety Report
  • Goran Prvulovic
    • Safety Manager – an Ultimate Scapegoat
    • HSE Performance – Back to Basics
  • James Ellis
    • Psychological Core Stability for Wellbeing in Workers Comp
    • In search of plan B in workers’ recovery
  • James Parkinson
    • To laugh or not to laugh
    • People and Safety
  • John Toomey
    • In it for The Long Haul – Making the most of the FIFO Lifestyle
    • Who is Responsible for This?
  • Karl Cameron
    • Abby Normal Safety
    • The Right Thing
  • Ken Roberts
    • Safety Legislation Is Our Biggest Accident?
    • HSE Trip Down Memory Lane
  • Mark Perrett
    • Psychology of Persuasion: Top 5 influencing skills for getting what you want
  • Mark Taylor
    • Build a Psychologically Safe Workplace by Taking Risks and Analysing Failures
    • Enculturing Safety
  • Max Geyer
    • WHS Legislation is NOT about Safety it’s about Culture
    • Due Diligence Is Not Just Ticking Boxes!
  • Matt Thorne
    • Safety Culture–Hudson’s Model
    • Culture – Edgar Schein
  • Peter Ribbe
    • Is there “Common Sense” in safety?
    • Who wants to be a safety professional?
  • Phil LaDuke
    • Professional Conferences Are A Sleazy Con
    • Hey Idiots, You’re Worried About the Wrong Things
  • Admin
    • SOCIAL PSYCHOLOGY OF RISK – INTRODUCTION WORKSHOP
    • Study Reveals an Unexpected Side Effect of Traffic Safety Messages
  • Dr Rob Long
    • Culture Silences in Safety – Linguistics
    • Culture Silences in Safety – Embodiment
  • Rob Sams
    • The Learning (and unlearning) that Revealed my Vocation
    • I’m just not that into safety anymore
  • Barry Spud
    • Things To Consider When Developing And Designing Your Company SWMS
    • Bad Safety Photos
  • Sheri Suckling
    • How Can I Get the Boss to Listen?
  • Simon Cassin
    • Safety values, ideas, behaviours and clothes
  • Safety Nerd
    • The Block isn’t portraying safety as it should be
    • Toolbox Talk Show–PPE
  • Wynand Serfontein
    • Why The Problem With Learning Is Unlearning
    • I DON’T KNOW
  • Zoe Koskinas
    • Why is fallibility so challenging in the workplace?

Most commented on

The Unconscious and the Soap Dispenser

Forecasting Safety

The Banned Objects Index – A New Development in Safety Culture

Dumbs for Safety

The Real Barriers to Safety

Safety as Faith Healing

Who Said We Don’t Need Systems?

How to use signs, symbols and text effectively in communicating about risk

Why Safety Controls Don’t Always Work

Safety Should NOT Be About Safety

FEATURED POSTS

Y is Being and Doing

The Illusion Of Opposites

Surfacing – Making the Unconscious Conscious

Adversarialism and the Politicisation of Safety

Why Safety is Inescapably Theological

CLLR April 2017 Newsletter–Not Your Usual Safety Newsletter!!

Managing Risk Rather Than Striving for Absolute Safety

Visualising Risk

Free Poster–Risk

Risk You Can Eat

Promoting Dumb, Anxiety and Harm in the Name of Good

New Year Safety Trade-Offs and By-Products

An Social Ecology of Resilience

I was just trying to Help

STEM Safety in Drag

The Risk Aversion Delusion

Censorship in Safety

Tentative at Tooleybuc

‘Can’t Means Won’t Try’ – The Challenge of Being Challenged

The Sound of Safety

More Posts from this Category

Subscribe to Blog via Email

Enter your email address and join other discerning risk and safety people who receive notifications of new posts by email

Join 7,427 other subscribers

How we pay for the high cost of running of this site – try it for free on your site

 

How To Make Your Own Hand Sanitizer

 

 

How to Make your own Covid-19 Face Mask

 

Covid-19 Returning To Work Safety, Transitioning, Start Up And Re Entry Plans

 

How’s the Hot Desking Going Covid?

imageOne of the benefits of the Covid-19 epidemic is a total rethink about how we live and work (https://www.abc.net.au/news/2020-03-28/coronavirus-could-reshape-how-australians-work-forever/12097124 ).

Expertise by Regurgitation and Re-Badging

One of the fascinating things about the Coronavirus pandemic is watching Safety morph into epidemiology expertise. I would like a dollar for every flyer, presentation, podcast, powerpoint, checklist template, toolbox talk and poster set that had jumped into my inbox… Read the rest

The Stress of Stasis

One of the challenging things about the Coronavirus crisis is stasis. For those without work and confined to home, for those in self-isolation, it’s like life is frozen in time. ‘Stay at home’ is the mantra. The trouble is, in… Read the rest

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.