How We Make Decisions About Risk

Very interesting new article by Dr Rob Long. You simply cannot guarantee the safety of human beings with checklists, regulations and complex procedures. Regardless of any zero harm slogan emblazoned on their shirts, people make decisions rapidly and based on intuition, imagination and past experience. Check out Rob’s new book – “For the Love of …

The Ideology of Zero Harm

The Ideology of Zero Harm Dr Rob Long takes another swipe at the ridiculous mantra of zero harm and its religious like following. It is pleasing to see a steady move away from this dangerous way of binary thinking. I worked recently with a Construction Contractor who gets this and even convinced their Principle to …

Binary Discipline and The Easy Road of Consequence

Binary Discipline and The Easy Road of Consequence Latest by Dr Rob Long - I highly recommend his other Articles HERE and his new book: For The Love of Zero There are many dimensions to the fallibility of being human and many inbuilt psychological mechanisms that operate unconsciously, individually and socially. The idea of behaviourist …

What Does Self Harm Teach us About Safety and Risk

Another very interesting article by Dr Robert Long about the nonsense non-human goals, like Zero Harm, that CEOs set in safety and risk. If you liked this article then you should read the whole series: CLICK HERE. I highly recommend you check out Rob’s new book “RISK MAKES SENSE” What Does Self Harm Teach us …