What is Semiotics? – Video

Semiotics is the unconscious language of all we see, observe and visualise. Without a thorough understanding of Semiotics one’s messaging is most likely going to be hit and miss, ad hoc and backfire. Indeed, Safety seems to be so good at choosing semiotics that backfire, most times communicating the opposite of what is intended. Then when things don’t work, rather than study semiotics or why messaging failed, buy the next snake oil and marketing spin and hope the next yo-yo works.

The following conversation is a casual discussion about the nature of Semiotics.

https://novellus.solutions/past-event-videos/

In this brief video Dr Nippin Anand chats with Dr Robert Long about semiotics and how it relates to risk.

If you wish to learn about Semiotics then email Dr Long for further information or courses on offer in SPoR.

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Dr Rob Long

Expert in Social Psychology, Principal & Trainer at Human Dymensions

Latest posts by Dr Rob Long (see all)

• Safety sexism and misogyny looking for a scapegoat  - October 11, 2024
• Framing and Priming Investigations, The Manawanui Tragedy - October 10, 2024
• HOP is Traditional Safety - October 9, 2024
• Defining Safety by the Absence of Accidents, Injury and Harm - October 9, 2024
• Visual and Verbal Mapping of Risk in SPoR - October 7, 2024

PhD., MEd., MOH., BEd., BTh., Dip T., Dip Min., Cert IV TAA, MRMIA Rob is the founder of Human Dymensions and has extensive experience, qualifications and expertise across a range of sectors including government, education, corporate, industry and community sectors over 30 years. Rob has worked at all levels of the education and training sector including serving on various post graduate executive, post graduate supervision, post graduate course design and implementation programs.