What is Semiotics? – Video

Semiotics is the unconscious language of all we see, observe and visualise. Without a thorough understanding of Semiotics one’s messaging is most likely going to be hit and miss, ad hoc and backfire. Indeed, Safety seems to be so good at choosing semiotics that backfire, most times communicating the opposite of what is intended. Then when things don’t work, rather than study semiotics or why messaging failed, buy the next snake oil and marketing spin and hope the next yo-yo works.

The following conversation is a casual discussion about the nature of Semiotics.

https://novellus.solutions/past-event-videos/

In this brief video Dr Nippin Anand chats with Dr Robert Long about semiotics and how it relates to risk.

If you wish to learn about Semiotics then email Dr Long for further information or courses on offer in SPoR.

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Prof. Robert Long

Expert in Social Psychology, Principal & Trainer at Human Dymensions

Latest posts by Prof. Robert Long (see all)

• Enactive Thinking in Performance as Meeting – Free Workshops - August 19, 2026
• How Safe is Too Safe? - August 17, 2026
• Enactive Cognition in Safety – Free Workshops - August 17, 2026
• The Satire of Safety Extremism - August 15, 2026
• Our Colours Never Fade - August 14, 2026

PhD., MEd., MOH., BEd., BTh., Dip T., Dip Min., Cert IV TAA, MRMIA Rob is the founder of Human Dymensions and has extensive experience, qualifications and expertise across a range of sectors including government, education, corporate, industry and community sectors over 30 years. Rob has worked at all levels of the education and training sector including serving on various post graduate executive, post graduate supervision, post graduate course design and implementation programs.