Semiotics is the unconscious language of all we see, observe and visualise. Without a thorough understanding of Semiotics one’s messaging is most likely going to be hit and miss, ad hoc and backfire. Indeed, Safety seems to be so good at choosing semiotics that backfire, most times communicating the opposite of what is intended. Then when things don’t work, rather than study semiotics or why messaging failed, buy the next snake oil and marketing spin and hope the next yo-yo works.
The following conversation is a casual discussion about the nature of Semiotics.
In this brief video Dr Nippin Anand chats with Dr Robert Long about semiotics and how it relates to risk.
If you wish to learn about Semiotics then email Dr Long for further information or courses on offer in SPoR.