If You Know, You Know (IYKYK)

Great thanks Matt, you have shown me a photo of a sandwich.

This is not a sandwich!

Then it’s a Salad Roll?

This is not a Salad Roll!

Then what is it?

Well, this is a Ham Salad Double-Cut Roll. And if you live in South Australia, this is considered normal. This is part of our Culture. This conveys a meaning of being South Australian.

The fillings could be the same as a BLT, or a Reuben Sandwich, but the double cutting to make the Crescent Roll like two sandwiches make it peculiar to South Australia.

So IYKYK.

This is like Organisational Culture, IYKYK.

We can look at our double cut roll as a part of Microculture, part of South Australia which is a Subculture in which our organisation may be based, and that part of a Macroculture that we can call Australia.

Then if we look at the component parts of Culture as SPoR understands them, we have a lot going on here, far more than how do I make people do what I want, tell or command.

I think IYKYK is a telling mimetic of modern society, in the search for knowledge and in so doing, we forget about what we don’t know, to look beyond what is in front of us, to only accept answers to our question and we forget to listen or ask better questions.

If you want to know more about Culture, try this book: 51-stories-in-culture

And for Belief try these:

• Forgas and Baumeister (2019) The Social Psychology of Gullibility, Fake News, Conspiracy Theories, and Irrational Beliefs
• O’Conner and Whetherall (2019) The Misinformation Age, How False Beliefs Spread
• Mattheson and Vits (eds.,) (2014) The Ethics of Belief, Individual and Social
• Nillson, N., (2014) Understanding Beliefs
• Singer, D., (2024) Right Belief and True Belief
• K., (2012) Reality Beyond Belief, Understanding Why You Believe What You Believe

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Matt Thorne

Executive Director at Risk Diversity

Risk Diversity coaches and mentors Companies and People to understand Leadership, Culture and Risk, helping them to humanise and harmonise their systems.

Latest posts by Matt Thorne (see all)

• If You Know, You Know (IYKYK) - May 7, 2026
• Capturing Culture - May 1, 2026
• How do you Communicate? - January 12, 2026
• Read Everything! - January 7, 2026
• That Wasn’t on my 2026 Scorecard - January 5, 2026