New Qantas Flight Safety Video
Whilst not quite as risqué, Qantas has taken a leaf out of Air NZ’s* book with this brilliantly refreshing safety video that blends key safety messages with a great showcase of Australian destinations and real people, and is interesting enough for people to WANT to watch! I think they only use the word ‘safety’ 2 or 3 times!
There is lots of risk homeostasis going on in the cabin – ie we have heard it all before, we know the risk is low, we know we have no control, we don’t want to look uncool or like we haven’t flown before……..so we we take steps to up our risk to our comfortable target level by ignoring the safety message and may even leave our phones turned on! Some interesting learning for workplace safety inductions???
Thanks to Sheri Suckling for sharing.
So, does the video dilute the safety message or enhance it?