Don’t Die! Safety at its Best

There’s no doubt that safety seems to be the place to find the utmost stupidity in the market. It never disappoints.

The latest is the Don’t Die campaign. Yes, that’s right, complete with a collection of safety post nominals and claims of great success. And don’t forget you can get all the ‘Don’t Die’ merch.

I wonder if they sell this merch outside funeral parlours or cemeteries?

And, this is in Safety. And what is the purpose of safety?

However, if you really want to walk down the path of fallibility denial (https://safetyrisk.net/wishing-away-fragility-and-fallibility-in-safety/) you can join the Don’t Die Community here: https://dontdie.bryanjohnson.com/

You can see the DD community, with punching fists into the air. There you go Death, we’re punching our fists against you.

You can read about the philosophies of living forever here: https://www.freethink.com/opinion/immortality-in-philosophy

But let’s come back to safety.

Apparently, the DD campaign in safety is packaged as the ‘Constructing Hope’ program. You will also be please to know that the creator of this program is not qualified in anything other than safety.

I can just imagine how this safety ‘program’ is go down at the local medical school, psychiatric ward or insurance company.

The ignorance of all of this is mind numbing.

Perhaps a little read of Ernst Becker (The Denial of Death) might be a good start: https://humanposthuman.wordpress.com/wp-content/uploads/2014/01/ernest_becker_the_denial_of_deathbookfi-org.pdf

BTW, the denial of death/fallibility has nothing to do with Hope. Indeed, one would need to have some clue about the nature of human resilience (https://www.humandymensions.com/product/everyday-social-resilience-being-in-risk/) to understand what Hope is. Even a thimble full of critical thinking might blow this kind of nonsense away. The trouble is, such campaigns are dangerous and harmful.

The sad thing to see in this kind of campaign is that it is in the same discourse as Zero or 1% safer. It’s all the same stuff. And, we also know that these silly campaigns can’t last long, just wait for the founder to die and hang their merch on their tombstone.

When is Safety going to stop speaking nonsense to people?

When is Safety going to create a culture where this kind of nonsense gets no air time or platform?

When is Safety going to develop a curriculum where critical thinking and ethics might be included so it can one day become professional?

Because, all of this kind of stuff such as Don’t Die, 1% Safer and Zero, keeps holding safety in the looney bracket so that no-one in the real world can take it seriously.

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Prof. Robert Long

Expert in Social Psychology, Principal & Trainer at Human Dymensions

Latest posts by Prof. Robert Long (see all)

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PhD., MEd., MOH., BEd., BTh., Dip T., Dip Min., Cert IV TAA, MRMIA Rob is the founder of Human Dymensions and has extensive experience, qualifications and expertise across a range of sectors including government, education, corporate, industry and community sectors over 30 years. Rob has worked at all levels of the education and training sector including serving on various post graduate executive, post graduate supervision, post graduate course design and implementation programs.