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Zero Harm


When The Goal is Zero, Make Sure You Don’t Address Anything Significant

May 3, 2025 by Prof. Robert Long Leave a Comment

Many traffic authorities and road transport groups continue to manufacture the delusions of zero harm (https://www.humandymensions.com/product/zero-the-great-safety-delusion/ ), none more so than Transport for NSW Toward Zero Campaign (https://towardszero.nsw.gov.au/). They have kept up this … [Read more...] about When The Goal is Zero, Make Sure You Don’t Address Anything Significant

Filed Under: Road Safety, Robert Long, Zero Harm

The Harm You Cannot See

April 19, 2025 by Prof. Robert Long Leave a Comment

One of the most profound deficiencies of the zero-harm cult is its focus on the physical. The zero-vision quest is a quest to count visible injury rates with no expertise to understand the nature of social-psychological and cultural harm. An example of the kind of harm I am talking about was … [Read more...] about The Harm You Cannot See

Filed Under: Robert Long, Zero Harm Tagged With: harm, one brain three minds, roblox

It’s Business as Usual in Safety

April 19, 2025 by Prof. Robert Long 2 Comments

It’s Business as Usual in Safety Recently the SIA released a report ‘The Business Case for Safe, Healthy and Productive Work’ (Nov 2014). Commissioned by Safe Work Australia and the SIA the work is authored by the International Governance and Performance Research Centre at Macquarie University. The … [Read more...] about It’s Business as Usual in Safety

Filed Under: Robert Long, Zero Harm

Risk, Safety and Fundamental Attribution Error

April 4, 2025 by Prof. Robert Long Leave a Comment

Risk, Safety and Fundamental Attribution Error What do they say about damn lies and statistics? Well, maybe safety hasn’t heard about that one, nor it seems has the CFMEU or ACT Regulator. Recently the Secretary of the CFMEU trotted out yet again the statistic that the ACT Building and Construction … [Read more...] about Risk, Safety and Fundamental Attribution Error

Filed Under: Human Error, Robert Long, Safety Statistics, Semiotics, Social Psychology of Risk, Zero Harm Tagged With: fundamental attribution error, getting home safely, risk, Safety, Zero Harm

Snap, Crackle, Pop. That’s the Sound we Love to Hear

March 23, 2025 by Prof. Robert Long Leave a Comment

Snap, Crackle, Pop. That’s the Sound we Love to Hear Rice Krispies were first released by Kellogg in 1928, and introduced in Australia as Rice Bubbles. The breakfast cereal is made of ‘crisped’ rice (toasted rice). The marketing that accompanied the launch of Rice Bubbles was associated with the … [Read more...] about Snap, Crackle, Pop. That’s the Sound we Love to Hear

Filed Under: Robert Long, Simplistic Safety, Social Psychology of Risk, Wicked Problems, Zero Harm Tagged With: risk makes sense, safety professional, slogans, Zero Harm

Santa, Myths and Regulators.

March 14, 2025 by Prof. Robert Long Leave a Comment

Santa, Myths and Regulators. I was at a building site yesterday and up pulled a ute full of cases of beer, gifts for loyal and faithful service. A few weeks ago the same company hired a cruise boat for a Christmas party complete with endless alcohol and strippers as a way of saying thanks to the … [Read more...] about Santa, Myths and Regulators.

Filed Under: Robert Long, Semiotics, Zero Harm Tagged With: myths, regulations, Safety, santa, Zero Harm

Safety Surveys, Bias and Predictability

March 8, 2025 by Prof. Robert Long 5 Comments

Safety Surveys, Bias and Predictability Rob’s new Book: “Following-Leading in Risk” is a MUST READ if you think you already know about Leadership. CHECK IT OUT This week Safe Work Australia released a report on Attitudes Towards Risk Taking and Rule Breaking in Australian Workplaces . The report … [Read more...] about Safety Surveys, Bias and Predictability

Filed Under: ALARP, Risk Aversion, Robert Long, Safety Culture, Zero Harm Tagged With: break rules, risk taking, safety survey, scepticism

Sexy Curves and the Paradox of Risk

March 2, 2025 by Prof. Robert Long 6 Comments

Sexy Curves and the Paradox of Risk Rob’s new Book: “Following-Leading in Risk” is a MUST READ if you think you already know about Leadership. CHECK IT OUT One of the modern myths of mechanistic safety is that injury rates have been coming down for the last 100 years. Presenters love to parade the … [Read more...] about Sexy Curves and the Paradox of Risk

Filed Under: Robert Long, Safe Sex, Safety Statistics, Zero Harm Tagged With: harm, injury rates, mental illness, natural instincts, paradox of risk, Zero Harm

Subliminal and Subconscious Influence

February 9, 2025 by Prof. Robert Long Leave a Comment

I recently had the absolute pleasure of watching Rob Long present some of his brilliant ideas. He had a series of little tricks and games that showed how easily our minds can be influenced by what we continuously see and hear, even if it is rather subtle or even subliminal. Try the one he has … [Read more...] about Subliminal and Subconscious Influence

Filed Under: Robert Long, Social Psychology of Risk, Zero Harm Tagged With: Safety, safety communication

Military Metaphors in Safety

February 8, 2025 by Prof. Robert Long 47 Comments

Military Metaphors in Safety Check out Rob’s new book: Following-Leading in Risk Weick (1979) tells us that organizing is ‘a consensually validated grammar for reducing equivocality by means of sensible interlocking behaviours’. Wow, what a definition and so much jammed into that definition. What … [Read more...] about Military Metaphors in Safety

Filed Under: Robert Long, Social Psychology of Risk, Zero Harm Tagged With: dissonence, metaphors, military, risk, rules, taleb, weick, Zero Harm

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