Semiotics Workshop 4-6 April Canberra 2018
If you want to learn how signs systems, symbols, language and poetics influence decision making, then this workshop is for you.
So many times decisions unconsciously about risk are influenced by a range of semiotic factors unknown to the person themselves. Colours, music, signs, symbols, space, place, context, messages and poetic expressions all affect the process of decision making. In many cases people ignore these influences and then wonder why people make decisions that don’t make sense. These influences have been known for a long time by marketing, advertising and media professionals.
Have a look at some of the work of Derren Brown and you will see an example of how semiotics affects the unconscious.
The development of meaning (semiosis) is affected by everything in the atmosphere (semiosphere). The evidence is overwhelming that music and layout/design makes a difference to the way you shop (https://www.youtube.com/watch?v=jms5YF637Hg, https://www.youtube.com/watch?v=RmEI3_NhZj4) , that colours and sound make a difference to the success of a casino (https://www.youtube.com/watch?v=9THLOo7WWoQ) and symbols are so significant that people die for them (eg. flags, icons, symbols and semiotics of identity). Just try and use any corporate logo and find out how significant it is. Just deface some icon or symbol and find out just how attachment and sunk cost is invested in a symbol. As Jung acknowledged ‘everything has significance’.
The three day workshop helps you explore and learn about how the unconscious is influenced in the way people understand risk, you can register here: https://cllr.com.au/product/semoiotics-and-the-social-psychology-of-risk-unit-3/
I have written about semiotics and risk in my books and blogs:
I have also written about semiotics in blogs:
Some of my videos also give a good idea of what semiotics is about:
Just changing a sound track can completely change the way one understands a simple risk and safety message: https://vimeo.com/164799779