Dumb Ways to Discourse, a Failed Approach in Safety The Dumb Ways to Die campaign is a classic example of a failure to think about the trajectory of a goal and trajectory of a discourse. The Dumb Ways to Die campaign and it’s self-assessed success (based on hits on the Internet) demonstrate … [Read more...] about Dumb Ways to Discourse, a Failed Approach in Safety
Robert Long
Helping People Learn Safety
Helping People Learn Safety Guest post by Dr Rob Long from www.humandymensions.com The first thing we need to observe is embedded in the title, this article is not learning ‘about’ safety, learning ‘about’ safety is just data and information, ‘learning safety’ is real learning, when safety is … [Read more...] about Helping People Learn Safety
THE INFLUENCE OF VISUAL STIMULI ON THE UNCONSCIOUS
This is one of the assignments from the Post Grad in Psychology of Risk being run by Dr Rob Long (more details about the course here) Felix has given me permission to send it to you, if you think readers would be interested. THE INFLUENCE OF VISUAL STIMULI ON THE UNCONSCIOUS by Felix Cheng – Oct … [Read more...] about THE INFLUENCE OF VISUAL STIMULI ON THE UNCONSCIOUS
Zero Harm
What’s the Issue with the language of Zero? Leaders and researchers know that language and discourse are critical elements of cultural formation. The research (John Bargh) shows that how we “pitch” our message, “frame” our message and “prime” our audience are critical in shaping values and … [Read more...] about Zero Harm
There is no ‘Satellite Insightfulness’
There is no ‘Satellite Insightfulness’ Dr Rob Long’s Response to a recent Guest Post: When we imagine that there is a rational and objective self we will always look at others and their behaviour and create a superior status for ourselves because we would never do that. When we take this view we … [Read more...] about There is no ‘Satellite Insightfulness’
Predicting Earthquakes and the Fear of Uncertainty
Predicting Earthquakes and the Fear of Uncertainty Guest Post by Dr Rob Long – Scary Stuff!!!! Enjoy the rest of his work: click here The news this week that 6 scientists received goal sentences (http://www.guardian.co.uk/world/2012/oct/23/italian-scientist-earthquake-condemns-court) for not … [Read more...] about Predicting Earthquakes and the Fear of Uncertainty