How we want to be known by the semiotics we present, the metaphors we use and the discourse we maintain, is our projected identity. This identity is not objective or neutral but rather interpreted. Sometimes, the by-products of a brand or a discourse takes on a life of its own which cannot be seen … [Read more...] about We Are Our Brands and Branding in Safety
Search Results for: unconscious
Dreamers, Dreaming and Decision Making
I remember as a child being insulted by a teacher who called me a ‘dreamer’ in front of a class, simply because I was not focused on a task as he wanted. How fascinating that in our western society that we would want to use such a metaphor to insult someone. Yet, in Indigenous, First Nations People … [Read more...] about Dreamers, Dreaming and Decision Making
Risk and Safety Starts with Being?
The key to sensemaking is not the question why but the question who. The question why looks for reasons, the question what looks for objects, the question where looks for space and place, the question when looks at time, the question how looks for method but, the question who searches for being. The … [Read more...] about Risk and Safety Starts with Being?
Free Semiotics Workshops – February 2024
Registration for the free online Semiotics workshop closes on 9 February (https://safetyrisk.net/first-free-online-course-with-dr-long-for-2024-semiotics/). Four sessions on semiotics and risk then commence at 9am on 20 February. This is open to anyone has previously studied an introduction to SPoR. … [Read more...] about Free Semiotics Workshops – February 2024
When Zero Doesn’t Work, Don’t Blame Zero
We read sadly about the continuing increase in the road toll across Australia (Deadliest six months on Australian roads since 2010 leaves industry demanding answers), despite all the billions of dollars in spending, road improvements and technological design. This year’s road toll is the highest in … [Read more...] about When Zero Doesn’t Work, Don’t Blame Zero
Culture – more than “how we do things, around here.”
"Hello. We would like to change our culture. We want you to deliver us some training through which people to change the culture in our company!" It is the first sign that the interlocutor is at least confused about this subject. Lines like this make me ask myself more questions. What is the … [Read more...] about Culture – more than “how we do things, around here.”
What Is Safety?
SAFETY - What is the definition of safety? What does Safety mean to you? See also: Understanding Safety as an Archetype WHAT IS FUNNY ABOUT SAFETY? Read more here Safety is a temporary outcome of doing many, many transdisciplinary things well and is not a an explicit process or things that we … [Read more...] about What Is Safety?
Presilience – There is no Going ‘Beyond’ Resilience
So often the language and Discourse of risk and safety give away its ideological view hidden in marketing and spin. The best way to understand ideology is through Critical Discourse Analysis. Just dig a bit deeper than a headline and ask just a few critical questions. Just when you thought … [Read more...] about Presilience – There is no Going ‘Beyond’ Resilience
Living the dream…
Poets and scientists alike, have advocated that dreams are the main driver of life. If you can dream it, you can live it. Dreaming is how the unconscious communicates to the conscious, and through imagination and creativity, our dreams communicate our desires, aspirations and ambitions. They bring … [Read more...] about Living the dream…
Deficit-Surfeit Thinking in Safety
There is no such thing as objectivity in safety. We all come from a worldview and bias that is especially evident in the language and semiotics we use. For example, the language of ‘performance’ is the language of measurement outcomes. An interest in how people ‘perform’ in tackling risk is of no … [Read more...] about Deficit-Surfeit Thinking in Safety