What’s in a Safety Mantra? One of the characteristics of the safety industry is the repetition of process, rituals and language attributed to have salvic purpose, to save lives. Any examination of the language of the safety industry reveals an extensive soteriology (theory of salvation). The formula goes something like this: ‘if you perform these […]
Safety Slogans & Pictures
The Seduction of Slogans in Safety
The Seduction of Slogans in Safety One of the popular resources on this blog site is safety slogans. Whilst many of these slogans are clever and make a point, we also need to be mindful of what slogans are, their seductions and their limits. Too many people form their sense of knowledge off slogans and […]
Why Do We Love Stupid Safety Photos
Why Do We Love Stupid Safety Photos? In the world of safety management, why do we find it so appealing to watch videos or photos of people committing unsafe acts and doing stupid things at home or work. We safety management professionals laugh at photos on free sites like www.safetyphoto.co.uk. Some photos that make us […]
Researchers Reveal the Top 10 Most Effective Safety Slogans Of All Time
Using a new iphone app, a team of social psychology experts has analysed every meaningless aphorism and every condescending platitude ever displayed in the workplace to come up with a list of the most effective safety slogans of all time. Research project leader, Prof. Gerhardt Spudovsky, said: “This new app cost us $US2.99 to download […]
Slogan Power
Many people underestimate the power of slogans because they function like metaphors and in many ways are hidden in language. It is impossible for humans to communicate without using either. The rhythmic power of slogans and the mis-directive power of metaphors are a central vehicle for communicating. How strange, because metaphors are an indirect form […]
