93 Tips for a Small Safety Business

Small Safety Business Success

By the late George Robotham

  1. Must have passion for products & customers
  2. Must have continuous customer feedback
  3. Test / pilot product with customers
  4. Do not expect any thanks
  5. Never take your eye off the ball
  6. Adequate is not adequate
  7. Have a positive attitude and do not whinge
  8. Be careful what you say about others
  9. Have an attitude of success
  10. Push the envelope
  11. Ask the customer for the sale
  12. Do not be scared to ask questions
  13. Do the things you like least first and get them out of the way
  14. Set your goals and focus on them
  15. Get out of your comfort zone
  16. Get past your past
  17. If it was easy everyone would be doing it
  18. Life is not fair and the sooner you accept that the better
  19. Love what you do
  20. Wash your dirty linen in private
  21. You attract what you are
  22. Admit mistakes and fix them immediately
  23. Do not discount
  24. Find a hole in the market & fill it
  25. Great technical people do not always make great managers
  26. Keep it simple
  27. Measure what you treasure
  28. Ear to mouth ratio is 2 to 1
  29. You get what you pay for
  30. Pay your bills
  31. Accentuate the positive
  32. Be proactive not reactive
  33. Have a uniform & name tag
  34. Have an attractive office
  35. Embrace change
  36. Say thank you
  37. Apologise when necessary
  38. Get a great team
  39. Train your staff
  40. Bad news is better than no news
  41. Use what you sell and sell what you use
  42. Ego is a dirty word
  43. Offer choices and let the customer decide
  44. Deliver more than you promise
  45. Try to put yourself in the shoes of the customer
  46. Communicate your goals clearly
  47. Trim your expenses and chase all tax deductions
  48. Join clubs / organisations that can help with business networking
  49. Understand your industry and be an expert in that field
  50. Study competitor web sites
  51. Sign up for industry newsletters
  52. Reduce inventory
  53. Focus on your target market
  54. Discover what your customers need and learn about them
  55. Get marketing advice
  56. Keep customers happy
  57. Always keep your promises
  58. Document critical processes
  59. Find profitable partnerships
  60. Back up computer files
  61. Customer retention has more to do with making an emotional connection with customers than good customer service
  62. Be different from the competition
  63. Build strong relations with customers
  64. Have a vision for your company
  65. Measure success and failure
  66. Standardise your processes
  67. Get better or die
  68. Be innovative
  69. Live in the real world
  70. Be positive and lead by example
  71. The most learning occurs in the real world
  72. Have meetings with your staff to talk about their challenges
  73. Using company structures can help to minimise personal liability
  74. Maintain a weekly business journal
  75. Do a needs analysis of potential customers
  76. It is easier to sell to existing customers than find new ones
  77. Write a business plan, lots of good books in the library
  78. Do a S.W.O.T. analysis to start with
  79. Pays to do an analysis of potential customer needs early up to build your product portfolio
  80. Have a regular newsletter
  81. Optimise web site, use appropriate links
  82. Be easy to deal with
  83. Respond to customer needs
  84. Always treat the customer like a King or Queen- If you do not your competitors will
  85. Return calls promptly
  86. Respond to complaints
  87. Always be ethical and honest
  88. Always follow up
  89. Have a a Unique Selling Proposition
  90. Know your customers and competitors
  91. People buy benefits but they want to know about features
  92. Continually measure the performance of your business
  93. Always deliver more than you promise and give something of value free


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